Webinar: 12 Proven Strategies to Enhance Your Commercial Growth in 2025
As we step into 2025, the business and economic landscape remains uncertain and highly volatile. For executives and business leaders, this environment calls for fresh approaches to achieve commercial excellence and drive growth. In this webinar, we’ll explore 12 practical strategies to help you and your organization excel in sales and negotiations—at the organizational, team, and individual levels—this year and beyond.
Topics
We will outline 12 interrelated strategies, focusing on topics such as:
- Leveraging AI and data analytics for smarter, strategic decision-making
- Creating value beyond conventional sources through meaningful customer engagement
- Developing contingent agreements to better manage risk and uncertainty
- Building flexible negotiation frameworks for complex commercial relationships
Drawing from cutting-edge research and real-world case studies, this webinar will help you evolve your commercial strategies to achieve sustained growth in unpredictable markets. You’ll gain actionable strategies and techniques to enhance customer value creation and capture.
Who is it for?
This webinar is tailored for:
- Senior Sales Leaders
- Business Development Managers
- Commercial Directors
- Account Managers and Sales Representatives
- Business Unit Leaders
Join us to discover how to transform traditional commercial approaches into strategic advantages that drive sustainable growth. Walk away with actionable insights and practical tools you can start applying immediately in your organization.
Speaker - Professor DR. Javier Marcos
Javier Marcos is an Associate Faculty member at SSE Riga and a Professor of Strategic Sales Management and Negotiation at Cranfield School of Management in the U.K.
An inspiring management educator, researcher, and consultant, Professor Marcos brings 25 years of experience across multinational corporations, academia, and consultancy. He has collaborated with small and medium-sized enterprises as well as global corporations, providing strategic insights and leadership guidance.
Javier is also an award-winning educator and accomplished author, with four influential books to his name:
- The High-Performing Key Account Manager (Kogan Page)
- Implementing Key Account Management (Kogan Page)
- Sales Management – Strategy, Processes, and Practice (Palgrave)
- From Selling to Co-Creating (BIS Publishers)
His unique blend of expertise and experience makes him a thought leader in strategic sales and negotiation, inspiring professionals worldwide.