Unleashing Imagination

Yoad Mick is the CEO of IMAgym and an imagination coach. Having reimagined himself throughout his career, Yoad’s journey has taken him from advertising, working on global brands at renowned agencies like Saatchi & Saatchi, BBDO, and Ogilvy, to becoming a creative director and then a marketing executive in the iGaming industry.

In every step, Yoad’s number one KPI to successfully achieving all other KPIs was always: Keep People Imagining, in a fun and safe atmosphere. Yoad’s journey has also taken him from Israel to Finland, to realize his passion for imagination, and to combine all his experience to develop this unique IMAGYM training methodology.

Today, Yoad trains individuals, managers, organizations, and academia to hack into their imagination and use it as a powerful tool for creating meaningful change, development, and empowerment. In addition, Yoad is a self-taught “Imagination Alchemy” artist, aspiring musician, and actor. He holds a major in psychology, is a reserve duty officer, and draws most of his imaginative inspiration from his three super girls.

Rediscovering your imagination can transform the way you lead, solve problems, and collaborate. This course helps you break free from limiting thought patterns, spark fresh ideas, and bring new energy to your work. You'll leave with practical tools to tap into your creativity, build imaginative momentum in your team, and approach challenges with greater confidence and originality.

Fostering imagination in the workplace fuels innovation, boosts collaboration, and encourages fresh approaches to problem-solving. Organizations that support creative thinking see more engaged teams, stronger cross-functional collaboration, and a culture that embraces change. By tapping into both individual and collective imagination, companies can drive meaningful innovation and stay adaptable in a fast-evolving business landscape.

Through two interactive full-day sessions, this course guides participants on a journey to rediscover their individual imagination and bring it into collaborative settings. The course begins with breaking free from habitual thought patterns and personal creative blocks, helping participants reconnect with their natural imaginative abilities. The focus then shifts to building collective imagination — learning how to co-create, inspire others, and foster a team culture that embraces experimentation and innovation. Participants will leave with practical tools and frameworks to apply imaginative thinking to real-world challenges and drive meaningful change within their organizations.

EUR 990 + VAT