Strategy

In today’s rapidly changing business environment, understanding and applying various strategic frameworks is crucial for success. The ability to make informed decisions based on a comprehensive view of the business landscape is what separates great leaders from the rest. This course dives deep into core business strategies, offering insights into competitive advantage, market positioning, and advanced concepts like Blue Ocean Strategy and disruptive innovation. Throughout the course, you will explore real-world case studies, engage in discussions, and gain practical tools to enhance your strategic thinking and decision-making, preparing you to address both current and future challenges with confidence.

David Wernick is a Teaching Professor in the Department of International Business at Florida International University (FIU), and brings a wealth of expertise to his role, with a focus on global strategy, innovation, and sustainable enterprise. An accomplished teacher and case writer, Dr. Wernick has garnered awards for his instructional excellence and contributions to international business scholarship. With a diverse background that includes serving as a senior analyst at a Miami-based international security consultancy and as director of communications for the Americas Society and Council of the Americas in New York, he infuses his teaching with real-world insights. At FIU’s College of Business, Dr. Wernick imparts his knowledge across various business and management courses at the undergraduate, MBA, and executive levels, enriching students' learning experiences with his multidisciplinary perspective and practical industry experience.

This course is designed for managers and leaders who want to deepen their understanding of how different strategic approaches impact business performance. Whether you're directly involved in strategic decision-making or looking to broaden your perspective on business strategy, this course will provide you with valuable insights. Through engaging discussions and real-world case studies, you’ll explore how different strategies shape organizational outcomes, and learn how to think critically and adapt strategies to meet evolving business challenges. With expertise from Dr. David Wernick, a seasoned professor with a rich background in global strategy and innovation, you’ll gain practical knowledge and the tools needed to navigate complex business environments.

In this course, you will gain a comprehensive understanding of key strategic concepts, frameworks, and tools that are essential for making informed, high-level decisions. Led by Dr. David Wernick, a renowned expert in global strategy and innovation, the course will cover a wide range of topics, from competitive advantage and SWOT analysis to emerging trends like Blue Ocean Strategy, Disruptive Innovation, and the impact of AI. Dr. Wernick’s extensive experience, including his work in international business, security consultancy, and communication strategy, brings practical, real-world insights to the learning environment. Through engaging case studies and interactive discussions, you will be equipped with the skills and perspectives necessary to navigate the complexities of global business and develop strategies that drive sustainable growth.

• Gain a deep understanding of key strategic frameworks and tools such as Porter's Five Forces, SWOT, PESTEL, and Blue Ocean Strategy.
• Learn how to assess and create strategies that align with organizational goals and competitive advantages.
• Enhance your ability to analyze and address global strategy challenges, including geopolitical and emerging market dynamics.
• Develop a strategic mindset to navigate VUCA (Volatility, Uncertainty, Complexity, and Ambiguity) environments.
• Explore contemporary issues in strategy, such as the role of AI, CSR, and ESG policies, and their impact on business decisions.
• Participate in engaging, interactive case study discussions to apply theoretical knowledge to real-world scenarios.
• Strengthen your ability to think critically and creatively about strategic decisions and their long-term implications.
• Improve your leadership and decision-making capabilities with tools and insights that can be immediately applied to your role.

• Improved strategic decision-making with tools and frameworks that align with organizational goals.
• Enhanced competitive advantage by identifying opportunities for differentiation and growth.
• Stronger alignment with global trends, ensuring agility in the face of geopolitical changes and emerging issues like AI and ESG.
• Increased organizational agility in navigating volatile and uncertain market conditions.
• Better risk management through frameworks like SWOT and PESTEL to proactively handle opportunities and threats.
• Encouraged innovation and sustainability by exploring disruptive strategies and sustainable enterprise models.
• Stronger leadership development, empowering managers to align teams with strategic goals and drive success.
• Practical, real-world applications from case studies, providing actionable insights for immediate business impact.

EUR 1500 + VAT