Modig Erik

Erik Modig is assistant professor at the Department of Marketing and Strategy at Stockholm School of Economics.

His research focuses on market communication and how our knowledge of customer psychology can increase the effectiveness of marketing communication as well as the delivered value to the customer. His expertise covers a broad range of areas within marketing as he is often invited as keynote speaker or expert on market and brand strategy, growth and performance marketing, media and communication effectiveness as well as how to drive firm growth.

Erik has years of experience from working with global brands on how marketing and market communication could have an impact on business results. His latest book “Bang for the buck” won the price Marketing Book of the Year in 2017. He is an experienced teacher as he has won the award “Teacher of the Year at SSE”.