This year's Marketing Course project tasked students with launching a social media ad campaign for real companies, all within a limited budget of 100 EUR. 

Assigned to various companies, many of which are part of the SSE Riga alumni network, the students showcased their skills, analyzing campaign results and crafting presentations. The presentations covered comprehensive analyses of the situation, campaign ideas, execution details, and key learnings.

Winning Team 1: The first team (pictured above), comprised of Sofija Elizabete Grīnfelde, Danija Līva Jaundzema, Marija Kovaļauska, and Jānis Edgars Štrauss, has set a high benchmark. Their innovative approach and dedication have earned them the coveted first place. We celebrate their exceptional efforts and extend our congratulations on being awarded a prize of 1000 EUR, sponsored by White Label.

Winning Team 2: Equally deserving of recognition is the second winning team, consisting of Oskars Valdis Kalnozols, Raivo Liniņš, Rūdolfs Kārlis Pastors, and Kristaps Tuskens. Their exceptional performance and creativity have earned them the 'best ad creative award.' As a result, they will receive a prize of 500 EUR, sponsored by Pranamat. 

Aleksejs Krūmiņš, the Head of Growth Marketing at Pranamat and an experienced digital marketer, said this about the project: “I want to express my sincere appreciation to Marius and the school for this initiative in providing students with real-world practice, which goes beyond theoretical knowledge and significantly contributes to their personal and professional growth."

We would like to express our appreciation to all the participating companies who collaborated with SSE Riga students: Riga National Zoo, For Lovers and Trees, Tanlo, SIA Aquatex Group, Nasdaq Vilnius, AG Capital CFO Services, Vilnius Iron Wolves, OX Drive, Fermentful, Capokids, Virtuali.lv, Mental Pin, Pranamat, Uoga Uoga, International School of Riga, Be-with, and SEB Life & Pension Baltic.