Alumni Discussion Club with Erik Modig: How to Boost Marketing Effectiveness

How can leaders evaluate whether they are getting the most out of their marketing?

Erik Modig will share his experience helping local and global brands excel with their marketing and discuss the importance of balancing customer focus and creative excellence.

Erik Modig is an Assistant Professor at the Department of Marketing and Strategy at SSE in Stockholm and a Visiting Lecturer at SSE Riga in the Executive MBA program, where he teaches the Marketing course.

His research focuses on marketing communication and how insights into customer psychology can enhance the effectiveness of marketing efforts and the value delivered to customers. His expertise spans a wide range of marketing areas, and he is frequently invited as a keynote speaker or expert on topics such as market and brand strategy, growth and performance marketing, media and communication effectiveness, and driving firm growth.

With years of experience working with global brands, Erik has a deep understanding of how marketing and communication can impact business results. His most recent book “Bang for the Buck” was awarded Marketing Book of the Year in 2017. He is also a highly regarded educator, having won the “Teacher of the Year” award at SSE.

Event for SSE Riga Alumni only, registration is required.